Hoopla! Events

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Hi there! My name is Adina Morris Franconi, Owner and Lead Planner of Hoopla! Events.  A native to the Hudson Valley, I entered the wedding industry in 2010 working as an Associate Coordinator for NY Engagements, followed by a position as Wedding Planner for Hudson Valley Ceremonies. I then developed a deeper understanding of catering logistics while planning weddings and events as an Event Manager with the Roundhouse in Beacon. In addition I've worked my Law & Order days as a paralegal for over 14 years. Organized and attention for detail ? You know it!

Hoopla! Events was born in 2014, full of love with a touch of rebel, much like myself.  My goal is to create memorable moments that are a true reflection of all things you, while keeping your stress levels low and your excitement  high!  Clients praise me for my enthusiasm, professionalism, top notch organizational skills, open communication, sense of humor, honesty and efficiency, all with a relaxed approach. I've been known to bust out the running man to get a crowd going too! Plain and simple, life is crazy, wedding planning shouldn’t be. I strive to provide my couples with piece of mind that all of the details from A to Z are taken care of by me, their "right hand gal" so they can relax, have fun, and enjoy the big day!

In my downtime when I'm not planning epic events, you can find me cooking it up in the kitchen, engrossed in a word search puzzle, binge watching Bob's Burgers or building Lego creations with my baby bear, Jacob.

Wanna be partners in planning?  Slip off your shoes and boogie on over here. Let's give your guests something to talk about!



I loved working with Adina for my wedding and recommend her whole-hardheartedly to anyone looking for event help for their wedding or special occasion. Adina is hard working, professional, patient, creative, organized and an absolute pleasure to work with.
— Erica