Hoopla! Events

Hi there! My name is Adina Morris Franconi, Owner and Lead Planner of Hoopla! Events.  A native to the Hudson Valley, I entered the wedding industry in 2010 working as an Associate Coordinator for NY Engagements, followed by a position as a Wedding Planner for Hudson Valley Ceremonies. I then developed a deeper understanding of catering logistics while planning weddings and events as an Event Manager with the Roundhouse in Beacon. In addition I've worked my Law & Order days as a paralegal for over 14 years. Organized and attention for details? Yes, indeed!

Hoopla! Events was born in 2014, full of love with a touch of rebel, much like myself.  My goal is to create memorable moments that are a true reflection of all things you!  Clients praise me for my enthusiasm, professionalism, top notch organizational skills, open communication, sense of humor, honesty and efficiency, all with a relaxed approach. I've even been known to bust a move or two on the dance floor. Plain and simple, life is crazy, wedding planning shouldn’t be. I strive to provide you with piece of mind, knowing that all of the details from A to Z are taken care of by your "go to gal."

In my downtime when I'm not planning killer events, you can find me cooking it up in the kitchen, engrossed in a word search puzzle, binge watching Bob's Burgers or building Lego creations and playing monster trucks with my baby bear, Jacob.

Wanna be partners in planning?  Slip off your shoes and boogie on over here. Let's give your guests something to talk about!


I loved working with Adina for my wedding and recommend her whole-hardheartedly to anyone looking for event help for their wedding or special occasion. Adina is hard working, professional, patient, creative, organized and an absolute pleasure to work with.
— Erica